Created on innovation, Mitten Outdoors offers a new to market solutions for your outdoor needs. Currently, the brand is focusing on a no-tangle lure organization system to help angler take proper care of their tangle with a fast and easy solution. 

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I began working on this brand at the beginning stages which included developing a name, identity, website, socials, packaging, and other marketing materials. The goal was to create a brand based on Michigan's pride for the outdoors that reaches across North America.