graduate work
Create integrated marketing campaigns that are driven by strategic objectives, reach clearly defined audiences, and deliver desired results. You’ll discover the power of brands and determine how to craft, deploy, and measure campaigns from start to finish. Receive hands-on experience as you evaluate traditional and digital marketing communication tactics and dig deep into marketing trends: social, mobile, email, search, and more.
COMM 4140
marketing strategy & process
This presentation focuses on creating a market analysis for Ali Hazelwood's "Love, Theoretically" and Penguin Random House's position within the industry. The goal was to identify a marketing strategy for the product with action items.
*I am not affiliated with Penguin Random House or Ali Hazelwood. All information was found through research.
COMM 4324
marketing analytics
This presentation examines Crocs's decision to spend more heavily on analytics for its marketing team, with the goal of improving online sales, expanding brand awareness, and finding better ways to share information on its sustainability program.
*I am not affiliated with Crocs and all information shown was based on supplemented data.
COMM 4320
social media strategy
Having a global brand that continues to create trend clothes is what Aerie does best. With viral pieces of women clothing, it's extremely important to have a strategy that is effective. This presentation covers Aerie's target consumers, KPIs, platform strategies, and how to execute them.
*I am not affiliated with Aerie and all information shown was based on supplemented data.
COMM 4301
brand management
This presentation illustrates how LEGO builds brand recognition and loyalty through strategic alignment of vision, innovation, and consumer engagement. It showcases real-world branding decisions that reflect key themes from the course, bridging theory with practical application.
*I am not affiliated with LEGO and all information shown was based on supplemented data.
COMM 4905
storytelling through research
& measurement
The end goal of the assignment was to create a mixed-methods research paper on how book bans are impacting diversity in publication. This report covers the survey I conducted, understanding the history and power of book bans, breaking down the industry, the affect on accessibility, and calling out what you can do to combat the bans.
